For the regulatory baseline on color additives in food, see the official list at [FDA 21 CFR §73](https://www.fda.gov/food/food-additives-petitions/food-additive-status-list).
Why coffee logo printing is preferred
Traditional brand placement on cups is limited to the outside of the paper cup or to menus. Printing the logo on the coffee itself extends the brand contact across the entire drinking moment — the customer sees the logo while drinking, photographs it, and shares it.
This is especially effective in brand activations, corporate events, and loyalty campaigns. A logo, a slogan, a campaign visual — each can change with every order, becoming seasonal or campaign-specific.
- Brand activations and pop-up events
- Hotels and resorts: guest welcome messages
- Corporate meetings and events
- Cafe signature drinks and seasonal campaigns
- Loyalty programs (print on customer's name or tier)
Coffee logo printing with CAFEPASTE
CAFEPASTE turns coffee logo printing into an operational flow through its [cup branding](/en/glossary/cup-branding) layer. The brand uploads the logo pack once, and the barista needs no extra action. The same device handles full-color and classic brown printing — chosen to fit the brand's identity.
Frequently Asked Questions
- Is the logo printed on the cup itself?
- No. The print is applied to the coffee foam — the visible surface of the drink — not to the cup.
- Is the logo single-color or full color?
- Both are possible. CAFEPASTE supports full-color (CMYK) and classic brown (sepia) on the same device.
- Does logo printing take long?
- No. It takes approximately 10 seconds per cup — fast enough not to slow service.
- Can it print on drinks other than coffee?
- Yes. Cocktails with a stable surface layer are also supported. The CAFEPASTE Pro model adds cake and pastry surfaces for logo prints.
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